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Test Your SaaS in 1 Month - Part 4: Early CAC/LTV Analysis

Dive into CAC and LTV

November 10, 2024

In partnership with

This tech company grew 32,481%...

No, it's not Nvidia... It's Mode Mobile, 2023’s fastest-growing software company according to Deloitte.

Just as Uber turned vehicles into income-generating assets, Mode is turning smartphones into an easy passive income source, already helping 45M+ users earn $325M+ through simple, everyday use.

They’ve just been granted their stock ticker by the Nasdaq, and you can still invest in their pre-IPO offering at just $0.26/share.

*Mode Mobile recently received their ticker reservation with Nasdaq ($MODE), indicating an intent to IPO in the next 24 months. An intent to IPO is no guarantee that an actual IPO will occur.
*The Deloitte rankings are based on submitted applications and public company database research, with winners selected based on their fiscal-year revenue growth percentage over a three-year period.
*Please read the offering circular and related risks at invest.modemobile.com.

Welcome to Part 4! This week, we’re analyzing Customer Acquisition Cost (CAC) and Lifetime Value (LTV)—critical metrics for any SaaS business, including what we track at SellMyCompany.io.

Understanding CAC and LTV:
Keeping a close eye on these metrics helps ensure that your business is on a sustainable growth path:

  1. Calculate CAC: Determine your total marketing costs divided by the number of new customers acquired.

  2. Estimate LTV: Assess the total revenue generated from a customer throughout their relationship with your company.

  3. Aim for a Healthy Ratio: A 3:1 ratio (LTV) is ideal for profitability.

📊 KPI Insight:
In Week 3, we’re proud to announce:

  • 276 sellers + buyers engaging actively on our platform.

We’re getting there - now it’s about you!

How We Can Help

With MVP Templates, you’ll access powerful resources and connections to grow your project:

Membership: Get exclusive templates and guides to go from idea to funding.

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Partnerships: Advertise to our 15,000+ founders like Notion, Artisan, Confluence.

Share Your Funding Round: As a member, showcase your round to hundreds of investors in my network.

Each offering is crafted to help you start, fundraise, and thrive.

Premium Content:
Join our premium membership for in-depth analysis tools to help you navigate your CAC and LTV effectively. Stay tuned for Part 5!

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