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This Founder was acquired by Shopify for $2.1 billion

Now Harish Abbott is once again making waves

Author

Marco Fazio
March 22, 2025

In partnership with

📍 Austin, Texas

In the dynamic world of logistics, Harish Abbott is once again making waves. After co-founding Deliverr, which was acquired by Shopify for $2.1 billion, Abbott has set his sights on a new venture: Augment, an AI-driven startup poised to revolutionize the logistics industry.​

Identifying the Bottlenecks

Abbott's tenure at Shopify and Flexport offered him a front-row seat to the complexities of logistics. He observed firsthand the inefficiencies and communication breakdowns that plagued the industry, leading to delays and increased costs. Determined to address these challenges, Abbott envisioned a solution that could streamline operations and enhance productivity.​

The Birth of Augment

In 2025, Abbott launched Augment, introducing Augie, an AI assistant designed to manage routine tasks such as emails, Slack messages, phone calls, and workflows. Augie leverages advanced language models to learn from employees, enabling it to handle tasks autonomously and free up human resources for more strategic activities.​

Securing Substantial Seed Funding

Recognizing the potential of Augment's innovative approach, investors quickly rallied behind the startup. The company secured $25 million in seed funding, led by 8VC, underscoring the industry's confidence in Augment's vision to transform logistics through AI.​

Abbott assembled a team of seasoned professionals from Deliverr, Shopify, and the logistics sector. This collective expertise positions Augment to tackle the industry's pain points effectively and drive meaningful change.​

Looking Ahead

With Augie at the helm, Augment aims to alleviate margin pressures and streamline operations in the fragmented trucking sector. By automating routine tasks and enhancing decision-making processes, Augment aspires to set a new standard for efficiency and innovation in logistics.​

Key Takeaways from Harish Abbott's Journey

  • 🐇 Leverage Industry Experience: Abbott's deep understanding of logistics informed the development of a solution tailored to the industry's specific challenges.​

  • 🐇 Embrace AI for Efficiency: By integrating AI, Augment addresses operational inefficiencies, allowing human workers to focus on strategic initiatives.​

  • 🐇 Assemble Expertise: Building a team with relevant experience accelerates problem-solving and innovation.​

  • 🐇 Secure Strategic Funding: Attracting investors who share the vision ensures the necessary resources to drive growth and impact.​

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Startups Currently Raising

These innovative startups are actively fundraising. Who will be the next success story?

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Startups Currently Raising

These innovative startups are actively fundraising. Who will be the next success story?

TableDuck (Netherlands): An AI-based customer service automation platform helping restaurants handle orders, bookings, and FAQs via voice and chat with no human needed.
🔗 tabledduck.com
📄 Pitch Deck
💰 Raising: $1.2M | Committed: $300,000

MindPortal (USA): A neurotech startup building a wearable brain-computer interface that allows users to control digital devices with thoughts.
🔗 mindportal.com
📄 Pitch Deck
💰 Raising: $3.5M | Committed: $950,000

Trakti (UK): A smart contract management platform using blockchain to simplify B2B deal-making, negotiations, and compliance for SMEs.
🔗 trakti.com
📄 Pitch Deck
💰 Raising: $800,000 | Committed: $120,000

FeedBag AgriHub (Nigeria): A blockchain-powered agro marketplace connecting African farmers directly with suppliers, buyers, and logistics—all in one decentralized platform.
🔗 feedbagagrihub.com
📄 Pitch Deck
💰 Raising: $500,000 | Committed: $20,000

Let me know if you'd like to add your own startup or want a deeper dive on any of these.

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